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What drives consumers’ green behaviors, and how does it affect purchase...

Green and socially responsible marketing will continue to be a big part of the conversation in 2012. When consumers can see how their purchasing power is an opportunity to make an impact on the...

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What Drives Consumers’ Green Behavior Throughout the Product Life Cycle?

A few weeks ago I wrote part one of this series titled, What drives consumers’ green behavior and how does it affect purchase decisions? and in that installment I explained how TOMS and Warby Parker...

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